When you want to implement a mobile marketing strategy, you can feel somewhat overwhelmed at all the things to consider and not know where to start. Below, are some excellent suggestions to get you started and put you well on the way to mobile marketing success.
Never send unnecessary messages to your customers. Only send them information that they’ll find relevant and useful. Nothing will crash your marketing campaign faster than annoying your customers with random things. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. Those with smart phones and appropriate mobile devices can easily access specials or your website. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
When you get involved in mobile marketing, it is quite helpful for you to be somewhat familiar with the design and operation of mobile devices, so that you create user-friendly sites and advertisements. Start by getting different mobile phones and experimenting with them.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. People who do not understand your ad will ignore it, and that will result in the loss of potential customers.
Social Networking Sites
Make sure to place links on your site that are associated to social networking sites and are geared towards your business. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.
Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. Before you send out your promotion, make certain that it will be easy to forward. To give them a little encouragement to forward it, offer an incentive to the one who receives the ad.
Mobile websites should use search engine optimization techniques just as larger websites do. Since most mobile search is done through Google, that is the perfect starting point for your mobile SEO efforts.
If you are using SMS marketing you need to be honest with your customers about how often you will text them. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. SMS can be very bothersome. Be honest and tell your customers what your SMS campaign will be like and stick to a certain number of messages you can send every month. Staying honest is the best way to improve your customers’ faith in your brand.
While there are many different mobile marketing techniques, they all share common fundamental concepts. Usually the only differences are in the level of technology involved and how that technology is utilized. Do some research and use your common sense in choosing the most ideal approaches for your business, your budget and yourself.